Yesterday’s common sense goes obsolete today.
These are the most interesting times ever.
Why don’t you enjoy the ride with us?

Fullhouse is 50 years into its foundation.
Each and every member, who loves being excited
and bringing excitement to people, takes on
new challenges day after day with their
accumulated know-how’s and fresh inspiration.

To serve as the catalyst between companies
and people to create a nice chemistry in order
to find solutions to social issues.
To create news that everyone wishes to tell others,
and change the air of the world to an extremely happy one.
We aim to create a future that brings pleasure to everyone.

hello,fullhouse hello,fullhouse
Our Values

Our Values

Not just strong in TV.
 TV， newspapers， magazines，
 Web， social media， word-of-mouth，
 We combine all media with means such as ，
 events， advertisements， and influencers
 to design topics and realize"PRs that work"．

As a comprehensive PR company with the biggest advantage in TV
publicity, Fullhouse has been based in Tokyo and Osaka for 50 years,
bringing solutions to clients’ marketing agendas.
 And now, our scope of work goes beyond the PR realm.
 Making full use of technology, creativity, and the media, we present novel,
unique and total communications from a PR perspective.

News Topics

News Topics

Big data x too-good-to-waste fish?

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"Old Enough" now on Hulu！

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"Old Enough : Big Summer Adventures by Little Ones Special! 2023" on TV!

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50th Anniversary！

May 22, 2023, marked the 50th anniversary of Fullhouse.

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“T-Card Minna-no Ethical Food Lab”

Participate in the project of "T Card Everyone's Ethical Food Lab", a co-creative platform where everyone thinks about and takes action on food circulation that will lead to the future!

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Consortium for Promoting the Attractiveness of Agriculture

On June 9, the “Consortium for Promoting the Attractiveness of Agriculture” (Nogyo no Miryoku Hasshin Consortium), which Fullhouse takes part in, held a press conference at the auditorium of the Ministry of Agriculture, Forestry and Fisheries (MAFF).

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Strategy Design

In order to make the PR actually work, sending out information beneficial to consumers is essential, instead of information that only serves the sender or created solely from impressions.
Our planners, with thorough PR knowledge, support the creation of the starting point of information by turning the benefits of products and services into a context that urges the consumers to lend their ears and to talk about it to others.

DETAIL

Verification of PR value

We analyze the information value of products and services with our original 360° view. By precisely comprehending the optimal values to turn the information into news and identifying insufficient values, we spawn the information that resonates with the consumers.

News analysis / Public information analysis

We design the optimal method and timing to send out information based on a preliminary understanding and analysis of the target’s industry, how similar information are covered in the news, and public information such as the Holiday season and Olympics.

Context design

We turn the information value derived from PR value/news tendency/public information analysis into a context that allows the creation of more topics easily acceptable by consumers. In addition, according to the need for further value enhancement, we provide a one-stop support system from scenario design to content development, with creative and novel ideas by dedicated planners and radio/TV/production writers.

Content Development

Events, mass advertising, video production, publication development…
By combining the most effective approaches to reach the target,
we create content that involves people and makes it inevitable for the mass media to cover.
Based on the context derived from a strategic design,
we develop content and present measures that do not merely generate topics but also enhance the awareness and value of the brand and the products

DETAIL

Event production

Fullhouse produces a wide range of events, from fashion parties and sports/cultural events to ceremonies and press conferences. Our strength is in our PR point of view, which goes beyond the implementation of the event itself to the planning and setting based on the prediction of news headlines of the following morning, the designing of press coverage environments, and the creation of video content reusable for the media.

Casting

Advertising characters, PR ambassadors, product development, guests at press events and fashion parties, panelists for lectures and editorial tie-in projects… In all situations, we have a proven record of casting everyone from widely-known actors to bloggers specializing in their fields. Our experienced professional staff will support you with complex portrait management and contract procedures.

Owned media construction

Owned media will play a very important role as the hub for all media in terms of company-user communications. Books, people, schools…we turn everything and anything into the media and present promotional plans that transgress the border between advertising and PR.

Media Relations

Media Relations

With industry-leading relationships with TV media we take pride in,
we deliberately design complex information distribution channels for newspapers, magazines, the Web, and social media.
We design the spreading of information with strategic approaches directed to all media.

DETAIL

TV publicity

Since the formative era of the PR market in Japan, we have established a dual-based system in Tokyo and Osaka to cover key and sub-key stations, respectively. In addition, our promoters dedicated to TV have built all-round and strong relationships with those involved in program production, such as producers, directors, writers, researchers, talent agencies, etc. Fullhouse’s significant characteristic is the ability to achieve results by bringing product/service information to exposure in a speedy and high-quality manner.

Product placement

The motorbike that the main character of a TV drama drives. The bar in the movie. The restaurant featured in a music video. The watch that the model wears in a fashion magazine. Dramatic settings of content that draw a lot of attention from the consumers allow products and services to appear in highly effective ways. Fullhouse joins forces with a group company specialized in product placement and brings your project to realization.

Editorial and article tie-ins

In mid/long-term PR strategies, we incorporate tie-in articles controllable of content and exposure timings in organic publicity articles to promote the effective spread of information. Fullhouse has the multi-media-driven knowledge and the ideas to utilize it, such as production development at key stations that are seminal in information reach, measures for newspaper-oriented sections in news programs, and propagation in social media by way of viral media.

Exposure research/analysis

Precise and speedy identification of publicity is essential to respond to consumer inquiries and design measures for distribution. Fullhouse provides a monitoring function that covers all media and a unique conversion logic that leads to the upcoming effective shot of the PR strategy.

Cases

  • Hong Kong Tourism Board: PR

    2020.3.2

  • Tokyu Malls Development Corporation / Grandberry Park: Retainer PR

    2020.3.2

  • Kawasaki City: City promotion / brand message development

    2020.3.2

  • Recruit brand: Strategic PR

    2020.3.2

  • Future Design Shibuya: Project-participatory publicity

    2020.3.2

  • Logos Corporation: Retainer PR

    2020.3.2

  • Mitsui Outlet Park: PR

    2020.4.6

  • Mercedes-Benz Japan: Year-round PR

    2020.4.6

  • Japan Air Lines (JAL): PR

    2020.4.6

  • Consortium for Promoting the Attractiveness of Agriculture (Nogyo no Miryoku Hasshin Consortium): Information Services

    2022.7.27

  • Okayama Prefecture: Monitoring surveys and promotion with influencers

    2022.7.27

  • Tottori Prefecture: TV publicity

    2022.7.27

  • “KINTOxbZ4X Showcase ~ What we can start from our familiar cars for a sustainable future ~ : Exhibition event at Haneda Airport

    2022.7.27

  • Nestlé Japan Limited: PR

    2022.7.27

  • Murasaki Sports: PR

    2022.7.27

  • CCC Marketing: Awareness-building PR of “T-Card Ethical Food Lab for Everyone”

    2022.7.27

  • Kyoto City: Strategic and extensive city PR

    2022.7.27

About Us

About Us

  • Corporate Name
  • Fullhouse Co.,Ltd.
  • Established
  • 22nd May 1973
  • Capital
  • ¥50,000,000
  • Chairman
  • Akihiro Sekiguchi
  • President
  • Etsuko Sano
  • Employees
  • 80（as of 1st March 2023）

Access

Tokyo headquarters

  • Address
  • 1-3-6 Kita Aoyama, Minato-ku, Tokyo, Japan. 107-86171-minute walk from Aoyama-itchome Station (Ginza Line, Hanzomon Line, Oedo Line)
  • TEL
  • 03-3405-8641
  • FAX
  • 03-3401-8085

Kansai branch office

  • Address
  • 4-4-17 Honmachi, Chuo-ku, Osaka, Japan. 541-00534-minute walk from Hommachi Station (Midosuji Line, Chuo Line, Yotsubashi Line)
  • TEL
  • 06-6243-2331
  • FAX
  • 06-6243-2987
Contact

Contact

For inquiries, please use the contact form on our website. Kindly take the time to fill in the required fields of the contact form below and submit. We will contact you by either e-mail or phone. Depending on the content of your inquiry, we may take several days to get back to you. We appreciate your kind understanding in advance. *The information that you provide us in the form below will be used to record and respond to your inquiry. Fields marked with * are required.

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PR activities for Hong Kong Tourism Board, a government-affiliated agency for marketing and promoting Hong Kong as a travel destination worldwide. In 2018, we appointed a famous artist who enjoys popularity in Japan and the Asian region to create a wall artwork in downtown Hong Kong. When traveling abroad became difficult due to the COVID-19 pandemic, we implemented many online tours for the media and Hong Kong fans. We are working to raise awareness and topicalize the diverse features of Hong Kong, not only food and nightscapes but also art and outdoor attractions.

Since the opening of “Minami-Machida Grandberry Park”, a complex of a train station, urban park, commercial facility, museum, etc., Fullhouse has worked with Tokyu Agency Inc. on the PR activities of its commercial facility “Grandberry Park”. We continuously provide information and promote the place mainly on seasonal events, and contribute to obtaining much publicity exposure and expanding the number of customers visiting the facility.
Photo courtesy of Tokyu Corporation

With PR consulting as a starting point, Fullhouse designs and develops Kawasaki City’s brand message based on its “City Promotion Strategic Plan” and stays present to a broad scope of measures, including the creative side, such as logos, posters, and PR videos.

In the PR activities of each realm that Recruit Co., Ltd. covers, Fullhouse provides a one-stop service associated with media relations, from strategic designs to production and operation of press conferences, casting, filming of “making of” footage, content development, etc. In particular, we put up an editorial chief as the spokesman who serves as the core of the promotional activities to raise awareness and presence of each brand.

Fullhouse is the partner company of “Future Design Shibuya”, an industry-government-academia-civil cooperative organization established to find solutions to various social issues, design a vision for the future, and provide intellectual and human resources free of charge. We accompany them by taking on the PR part of various projects such as the construction of a new soccer stadium in Yoyogi Park and the promotion of nighttime economy. In particular, we invested in DDSS, the preliminary project of “Social Innovation Week”, an urban-migratory conference. After the project changed its form to SIW, we are engaged in its publicity aspects.

Aiming to raise awareness of the Logos brand, Fullhouse is engaged in the PR activities of their brand shops and lodging facilities in infotainment programs as part of their outing/tourist information sections. In addition, we leverage our strong relationships with TV stations to promote Logos’ outdoor products, such as camping and BBQ gear, to be used in shooting outdoor scenes of dramas and variety programs as part of their scenographic set and the cast’s outfits.

Since 2012, our Tokyo headquarters and Kansai branch have coordinated the PR activities of Mitsui Outlet Park. We aim to obtain publicity that contributes to sales boost; we build up press-friendly systems with hundreds of shops in each facility and send out facility information by combining trends. We have assisted in expanding awareness and understanding of the outlet market itself and raising the value of Mitsui Outlet Park as the leading brand.

As the leading company of luxury car brands, we aim to maintain and further establish the presence of the brand in the automobile industry and construct steady relationships with specialized media with new technology information and new model premiere events as contact points. In addition, we cater to their marketing strategy based on the foundation of “Mercedes me Tokyo”, the hub of brand information, and deliver information not only to automobile-dedicated media but also lifestyle media such as gourmet and sightseeing information, to appeal to a new customer base.

Fullhouse has assisted the national flag carrier’s branding activities since 2012. We handle the coordination between many stakeholders, including multiple JAL departments and airports, and the matching with the media, fashion companies, and eateries alike, to create topics beyond the mass and make full use of social media, such as owned media.

The Consortium for Promoting the Attractiveness of Agriculture, a conglomerate of companies that consider it necessary to widely spread the “attractiveness of agriculture as a vocation” through “role model agriculturists” that youngsters could adore or aim to become, was established through the leverage of a subsidiary project by the Ministry of Agriculture, Forestry and Fisheries of Japan (MAFF) to encourage people who have never been involved in agriculture to become interested in the industry. As a company that takes part in this consortium, Fullhouse utilizes the know-how as a PR company and engages in information and publicity services to mass media producers.

Fullhouse conducts monitoring surveys targeting seminal influencers concerning local products made by businesses based in Okayama Prefecture and promotes the products widely on social media. In addition, we also conducted questionnaire studies on efficient and topical category research and promotional methods. Online discussions between influencers and business owners based in Okayama allowed direct hearing from the influencers; we could obtain consumer opinions on future product lineups and points that need improvement.

PR activities targeting the TV media. We inform the attractions of the touristic resources (spots, gourmet, culture, etc.) of Tottori Prefecture to TV producers mainly in the Greater Tokyo area, and negotiate with them all year round so that they cover the area.
Photo courtesy of Tottori Prefecture

Fullhouse organized an exhibition event themed on “a sustainable car life” that “KINTO”, the leading mobility service brand for automobile subscription, aims for. The event offered opportunities to experience “bZ4X”, a new Toyota model that created a buzz when it was unveiled as part of Toyota Motor Corporation’s electric vehicle strategy and introduced the lifestyle that is spreading thanks to KINTO’s mobility services.

Fullhouse supports the PR activities of Nestlé Japan, a major food manufacturer engaged in continuous communication with consumers physically and digitally. We are in charge of the PR realm of the communication plans for products such as “Koumibaisen” which features a rich aroma from roasting, and “Nescafé Gold Blend Otona no Gohoubi”, the premium line of stick mixes, as well as the CSR activities that leverages the Nescafé brand.
We participate in the planning process from the upstream, providing consultation from the media standpoint and implementing total services from content development to output.
We have contributed to raising awareness and sales promotion by spreading the information through so-called mass media, namely TV, magazines, newspapers, and the Web. For the press/consumer event utilizing “Nescafé Harajuku”, a coffee shop produced by Nestlé, we provided comprehensive support from spatial design to planning, operation, and press bureau. We also do placements of coffee machines in TV dramas.

We provide multifaceted support to Murasaki Sports, who, for 50 years since foundation, have played a part in street culture generated by action sports such as surfing, skateboarding, and snowboarding, to name a few. We aim to further raise their corporate brand through athlete marketing and inviting press to competitions and events hosted by Murasaki Sports.

Awareness-building activities for “T-Card Ethical Food Lab for Everyone”, a co-creation platform for learning, thinking, and implementing ethical food actions that lead to “sustainability is food”. To build awareness for “ethical food” among consumers and promote the “consumption of ethical food”, we are engaged in PR activities by sending out information regularly and holding events targeting the media and consumers.　
https://ethicalfoodlab.tsite.jp/

Our Tokyo headquarters and Kansai branch coordinate to send out information to the media and promote Kyoto City for its attractiveness of culture, history, and sightseeing, and their measures in municipal politics. We were also involved in content development to encourage topicalization by creating a video for a multi-media press release.