Consortium for Promotingthe Attractiveness of Agriculture

On June 9, the “Consortium for Promoting
the Attractiveness of Agriculture” (Nogyo no Miryoku Hasshin Consortium), which Fullhouse takes part in, held a press conference at the auditorium of the Ministry of Agriculture, Forestry and Fisheries (MAFF).

The “Consortium for Promoting the Attractiveness of Agriculture” was established in February 2022 through the leverage of a subsidiary project by MAFF named “Agricultural Attractiveness Promotion Project”. It is a conglomerate of companies with a shared agenda that it is important to promote the “attractiveness of agriculture as a vocation” to youngsters who have never been involved in agriculture, through real agriculturists’ presences.

At the press conference, our president Etsuko Sano made a greeting speech; it was announced that Japan Airlines Co., Ltd. and ANA Akindo Co., Ltd. joined the seven companies (namely Otetsutabi [a Web-based matching service of part-time agricultural jobs and traveling], Vivid Garden Inc. [operating company of producers’ direct online vendor website “Tabechoku”], Daiichi Progress Inc. [publisher of relocation magazine “Turns”], Mynavi Corporation [operating company of websites such as “Mynavi Students’ Gateway (Mynavi Gakusei no Madoguchi)” and “Mynavi Agriculture (Mynavi Nogyo)”], Myfarm Inc. [operating company of agricultural school “Agri-Innovation College”], Yuime Inc. [operating company of “YUIME Japan”, a platform for the solution of issues in primary sector], and Fullhouse). In addition, the event saw the announcement of “100 Agriculturist Role Models” that youngsters adore and aim to become, and a talk show of three agriculturist role models..

As a PR company, Fullhouse updates the conventional social images of agriculture such as “very few days off” or “unprofitable”, by sending out information through the media to the society, of “agriculturist role models” who do agriculture for a living and achieve economic success and those who lead ideal lifestyles.
We will continue to create “triggers” for as many youngsters as possible to become interested in “agriculture as a vocation”.